Branding Your Small Business

I know what you’re thinking . . . branding is for big, international companies like Tide, Chevrolet and Target.  That’s not the case in today’s world.  Small business, non-profits and even individuals use branding as a way to give the company and organization a personality, a persona.  It’s a way to give your small business a [...]

WVU + IMC = GREAT CONFERENCE!!

For the first time, I had the opportunity to attend WVU’s IMC Conference, or a.k.a. Integrate 2011.  This conference is so unique and one-of-a-kind, it is a must-attend event for anyone working in the marketing field.  If you missed it, well you really missed it!!  You may want to bookmark the WVU IMC website to watch for next years conference [...]