Texture is another method used to capture the attention of the viewer, aid in organizing the visual into regions, identifying objects, creating the pop effect of visuals, and “providing cues for depth perception.” (Malamed, 2009, p. 58) This 2009 print advertisement created by Voskhod ad agency from Yekaterinburg, Russia for Brighton Language School effectively utilizes [...]
A couple of weeks ago, a homework assignment for my Visual Information Design class was to read the poem, Burnt Norton by T.S. Eliot. We were to find an image that represented what we “saw” in the poem and then explain the image and discuss how the poem inspired us to chose this particular image. [...]
Color and shape can be used in advertising to capture the viewers’ attention and guide them through the advert to the most relevant information. This advert created by Abbott Mead Vickers BBDO, an advertising agency in London, for The Economist magazine was intended to appeal “to the audience’s innate sense of curiosity about the world.” (AMV BBDO, [...]
